Blog: Marketing Mumbles and Tech Talk
Analytics Attack: The Post-SES Session Interview
Two SES conferences are in the books for 2013. Last week, I teamed up with my good friend Garry Przyklenk from TD Bank Group to present Analytics Attack: Tracking Campaign Performances. The Web analytics session was focused on improving campaign performance through proper measurement and analysis. Our one-two punch gave the attendees reasons why you(…)
Chome Gets Bettar Spell Chek!
Chrome apparently had an update that added better spell checking features. To notify me, this little pop-up appeared: There’s one thing you can say about the Google development team – they truly have a sense of humor. It might be subtle. But it’s that little subtle humor that makes you smirk and picks you up even if(…)
Rich Snippets & Breadcrumbs With UTF-8 characters
Adding Facebook-like Personalization to Your Rich Snippets While doing a quick search for the Google Rich Snippets testing tool, I saw this in the 2nd position of the SERP. It’s a page that lets you put annoying graphical characters into your rich snippets of data – specifically the rich snippet markup for breadcrumb links on(…)
Technical Site Audit Clinic at SES New York
SES Day 1 is in full swing. I started this morning giving a little tough love in the Express Clinic mini theater. Taking volunteers who were up for the critique, four lucky received a 35-point inspection of their site broken down by six different categories. For each inspection point, they received a grade (A, B,(…)
SES New York 2013 Speaking Schedule
It’s time again for the of the best search and digital marketing conferences of year. From the city that never sleeps, it’s time for SES New York! Once again, I’ll be presenting, moderating and otherwise imploring knowledge to the masses. Here’s my schedule for this year: Monday 25-Mar: ClickZ Academy Training How to Collect, Interpret(…)
How NOT to Create a Landing Page – A Mobile Lesson
I saw this promoted tweet today. It was crafted enough to entice me to click through. Good right? Not really, keep reading… All coupons save money. Naked Juice coupons do #gooddeeds. Grab this coupon & learn how you can make a difference at nakedjuice.com/gooddeeds. — Naked Juice (@nakedjuice) March 7, 2013 The problem is, I(…)
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