Measuring the return on your website’s investment is an elusive concept for many organizations. For many, measuring consists of visitors or page views. In my travels and at various conferences, I often hear similar questions. Where do you start? What else can you measure? But how does that translate to dollars and cents? With a […]
Measuring Your Website’s ROI Read More »
Two SES conferences are in the books for 2013. Last week, I teamed up with my good friend Garry Przyklenk from TD Bank Group to present Analytics Attack: Tracking Campaign Performances. The Web analytics session was focused on improving campaign performance through proper measurement and analysis. Our one-two punch gave the attendees reasons why you
Analytics Attack: The Post-SES Session Interview Read More »
It’s time again for the of the best search and digital marketing conferences of year. From the city that never sleeps, it’s time for SES New York! Once again, I’ll be presenting, moderating and otherwise imploring knowledge to the masses. Here’s my schedule for this year: Monday 25-Mar: ClickZ Academy Training How to Collect, Interpret
SES New York 2013 Speaking Schedule Read More »
I saw this promoted tweet today. It was crafted enough to entice me to click through. Good right? Not really, keep reading… All coupons save money. Naked Juice coupons do #gooddeeds. Grab this coupon & learn how you can make a difference at http://t.co/EA1RqHoaKg. — Naked Juice (@nakedjuice) March 7, 2013 The problem is, I
How NOT to Create a Landing Page – A Mobile Lesson Read More »
If you’ve heard me speak about Web Analytics at a search engine conference, you likely have heard me say that Web analytics can give you the what and the where, but not they why. Too many w’s for you? Web analytics measures metrics of what visitors do when then come to your site and from where they
Understand Your Users Better With Surveys Read More »
Over the past few weeks, Google Analytics changed how it counts visitors. Specifically, GA marks a visitor with a new session if that visitor’s tracking parameters change. On the surface, this may seem confusing. Let’s say a visitor comes to your site from one campaign, leaves your site and comes back from a different campaign.
Google Analytics Changes Help Data Determine Intent Read More »
Do you know your log file from your analytics? Can you tell the difference between a visit and a hit? Find out the answers to these questions and more from yours truly during the Introduction to Analytics session at Search Engine Strategies New York March 22, 2011. The New York City SES is one of
See and Hear me at SES New York Read More »
The Google Analytics team announced new changes to what they’re calling the Google Analytics Ecosystem. Several announcements were made today at EMetrics. Specifically, the team announced Analytics Apps, new reports for tracking AdWords campaigns, includnig AdWords Search Funnels now available in all AdWords accounts and asynchronous tracking is now officially out of beta. If you hadn’t
Wholesale Changes to Google Analytics Read More »
Piwik is an open source Web analytics solution. While it’s still beta, it shows great promise for those who can’t afford high-priced hosted solutions and are intimidated about giving Google all their data.
A brief review on a piece of software that’s easy to install, maintain and customize.
Piwik – Web Analytics Alternative to Google Read More »
