Web Analytics

analytics

Analytics Attack: The Post-SES Session Interview

Two SES conferences are in the books for 2013. Last week, I teamed up with my good friend Garry Przyklenk from TD Bank Group to present Analytics Attack: Tracking Campaign Performances. The Web analytics session was focused on improving campaign performance through proper measurement and analysis. Our one-two punch gave the attendees reasons why you …

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How NOT to Create a Landing Page – A Mobile Lesson

I saw this promoted tweet today. It was crafted enough to entice me to click through. Good right? Not really, keep reading… All coupons save money. Naked Juice coupons do #gooddeeds. Grab this coupon & learn how you can make a difference at http://t.co/EA1RqHoaKg. — Naked Juice (@nakedjuice) March 7, 2013 The problem is, I …

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Google Analytics Changes Help Data Determine Intent

Over the past few weeks, Google Analytics changed how it counts visitors. Specifically, GA marks a visitor with a new session if that visitor’s tracking parameters change. On the surface, this may seem confusing. Let’s say a visitor comes to your site from one campaign, leaves your site and comes back from a different campaign. …

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Wholesale Changes to Google Analytics

The Google Analytics team announced new changes to what they’re calling the Google Analytics Ecosystem.  Several announcements were made today at EMetrics.  Specifically, the team announced Analytics Apps, new reports for tracking AdWords campaigns, includnig AdWords Search Funnels now available in all AdWords accounts and asynchronous tracking is now officially out of beta. If you hadn’t …

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