Thom Craver

Be Kind to Your Users: Calendar Event Edition

Shareable Calendar Event Should Not Frustrate your Attendees Is it as frustrating for you as it is for me? You’ve registered for an event and they send you that confirmation email. You’re all excited and want to immediately get it into your calendar. One of several things happen here: The event planner did not include …

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Learn Web Analytics on Your Own Schedule

Introducing Online Web Analytics Courses It has been a long time coming, but I am proud to announce the availability of my first online course. Introduction to Web Analytics Using Google Analytics is now available online at LearnWithThom.com. The Google Analytics training course is modeled directly from the four-hour masterclass workshops I have been leading for the past …

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SlimStat Analytics Plug-in Makes Your Website Vulnerable

The Hacker News is reporting a major vulnerability with the popular SlimStat Analytics plugin for WordPress. The plug-in uses an encryption method for obscuring and encrypting data in transit as it goes from your visitor’s computers to your website. That encryption uses a “secret key” – effectively a password – to encrypt that data. The …

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Thom and Jim Hedger at ClickZ Live

Speaking Schedule: ClickZ Live Toronto

ClickZ Live, the newly-named digital marketing conference from Incisive Media invades the Great White North next week. The three-day conference starts Wednesday, May 14th with a full-day of training and continues through Friday. If you’re heading to the conference, or even considering it, here’s where you’ll find me speaking: Wednesday, May 14th 1:30 PM: How …

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Not Provided is Not the End of the World

What’s This Not Provided Stuff About? Since 2010, Google has made encrypted search available to its users. When using encrypted search, your query (keywords) that were previously supplied to owners of the sites you clicked through to stopped being provided. Marketers and Web analysts who have come to measure site visitors by which keywords they …

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