Search Engine Optimization

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Not Provided is Not the End of the World

What’s This Not Provided Stuff About? Since 2010, Google has made encrypted search available to its users. When using encrypted search, your query (keywords) that were previously supplied to owners of the sites you clicked through to stopped being provided. Marketers and Web analysts who have come to measure site visitors by which keywords they …

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Rich Snippets & Breadcrumbs With UTF-8 characters

Adding Facebook-like Personalization to Your Rich Snippets While doing a quick search for the Google Rich Snippets testing tool, I saw this in the 2nd position of the SERP. It’s a page that lets you put annoying graphical characters into your rich snippets of data – specifically the rich snippet markup for breadcrumb links on …

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SES Toronto Live

I’m not at SES Toronto yet, but thanks to innovative thinking and the power of the Internet, I’m not missing out on what’s happening there today.  The SES UStream channel is up and running and broadcasting live. http://www.ustream.tv/channel/searchenginestrategies Check out selected sessions today and tomorrow.

Personalize Your Results and Penalize Your Competition

Google announced today they are allowing people to block sites they don’t want to see in the search results. Now, hold your horses, this is a personalized result, not a global block. SEO’s are getting antsy, I can see it now. Here’s how it works: When you search for something on Google, click a link …

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Google’s New Ranking Algorithm – How are your sites faring?

In what appears to be a second move to counter Blekko’s content farm exclusions, last night Google their “pretty big algorithmic improvement” to their ranking. I performed typical searches to check ranking on various sites I watch, and it would appear that Google has removed many of the same sites Blekko already had. Specifically, I’ve …

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