What’s This Not Provided Stuff About? Since 2010, Google has made encrypted search available to its users. When using encrypted search, your query (keywords) that were previously supplied to owners of the sites you clicked through to stopped being provided. Marketers and Web analysts who have come to measure site visitors by which keywords they …
SEO Tools of the Trade If you attended my SEO Audit Site Clinic at SES San Francisco, or even if you didn’t, a common question I’m asked is “what tools do you use?” Don’t fret, here’s the list of my favorite SEO Tools that help me get the job done: SEO Audit Tools List Throughout …
Adding Facebook-like Personalization to Your Rich Snippets While doing a quick search for the Google Rich Snippets testing tool, I saw this in the 2nd position of the SERP. It’s a page that lets you put annoying graphical characters into your rich snippets of data – specifically the rich snippet markup for breadcrumb links on …
Rich Snippets & Breadcrumbs With UTF-8 characters Read More »
SES Day 1 is in full swing. I started this morning giving a little tough love in the Express Clinic mini theater. Taking volunteers who were up for the critique, four lucky received a 35-point inspection of their site broken down by six different categories. For each inspection point, they received a grade (A, B, …
I’m not at SES Toronto yet, but thanks to innovative thinking and the power of the Internet, I’m not missing out on what’s happening there today. The SES UStream channel is up and running and broadcasting live. http://www.ustream.tv/channel/searchenginestrategies Check out selected sessions today and tomorrow.
Google announced today they are allowing people to block sites they don’t want to see in the search results. Now, hold your horses, this is a personalized result, not a global block. SEO’s are getting antsy, I can see it now. Here’s how it works: When you search for something on Google, click a link …
Personalize Your Results and Penalize Your Competition Read More »
In what appears to be a second move to counter Blekko’s content farm exclusions, last night Google their “pretty big algorithmic improvement” to their ranking. I performed typical searches to check ranking on various sites I watch, and it would appear that Google has removed many of the same sites Blekko already had. Specifically, I’ve …
Google’s New Ranking Algorithm – How are your sites faring? Read More »
In a dramatic shift from everything SEOs hold near and dear, the Webmaster Central blog today posted that Google can now index text inside Flash content.What does this mean? Google can read and index “almost any text a user can see” inside Flash content. Wow. What… really? Does this mean we can tell our clients …
