Thom Craver

Analytics Attack: The Post-SES Session Interview

analytics

Two SES conferences are in the books for 2013. Last week, I teamed up with my good friend Garry Przyklenk from TD Bank Group to present Analytics Attack: Tracking Campaign Performances. The Web analytics session was focused on improving campaign performance through proper measurement and analysis. Our one-two punch gave the attendees reasons why you

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Rich Snippets & Breadcrumbs With UTF-8 characters

Adding Facebook-like Personalization to Your Rich Snippets While doing a quick search for the Google Rich Snippets testing tool, I saw this in the 2nd position of the SERP. It’s a page that lets you put annoying graphical characters into your rich snippets of data – specifically the rich snippet markup for breadcrumb links on

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How NOT to Create a Landing Page – A Mobile Lesson

I saw this promoted tweet today. It was crafted enough to entice me to click through. Good right? Not really, keep reading… All coupons save money. Naked Juice coupons do #gooddeeds. Grab this coupon & learn how you can make a difference at http://t.co/EA1RqHoaKg. — Naked Juice (@nakedjuice) March 7, 2013 The problem is, I

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Microsoft is Apparently “All in” on Tiles

I was mucking around with Microsoft privacy settings in my Outlook.com account and came across this page. It essentially describes Microsoft’s privacy policy with respect to ads and other services. From a user design standpoint, it makes certain sections stand out and corresponds with their three subheadings of knowing, learning and doing.What struck me was

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