Techs are from Mars, Marketers are from Venus (Geak Speak)

New Years’ Resolutions: Internal Marketing Communications Geek Speak: Marketing communications involves internal messaging too The Technical Web Analyst’s New Year’s resolution: “This year, I’m going to stop bickering with the marketing team and try to get along with them better.” The Marketing exec’s new year’s resolution: “This year I’m going to try to understand those …

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Google+ Events integrate with Gmail, too

Last week at Google IO, Google announced a new features to Google+ called Google Events. Aside from all the social implications, they also announced that Google+ Events will have beautiful visual invitations that will integrate with your Google Calendar. Turns out, these invitations also integrate with Gmail differently than other calendar events.

Google Analytics Changes Help Data Determine Intent

Over the past few weeks, Google Analytics changed how it counts visitors. Specifically, GA marks a visitor with a new session if that visitor’s tracking parameters change. On the surface, this may seem confusing. Let’s say a visitor comes to your site from one campaign, leaves your site and comes back from a different campaign. …

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