SES San Francisco Recap

I’m long overdue for this, but here it is, anyway.  SES San Francisco was one of the many events part of Connected Marketing Week. It is, without a doubt, the place to be for any online marketer. A plethora of social, search, and online marketing learning opportunities abound  from personalized classroom-style training to sessions to networking events like speed-networking and the infamous Black Hat / White Hat “unconferenced” session.

I was fortunate enough to not only carry on my Introduction to Analytics session, but extend it four times over in a classroom setting. Departing from the usual collection and available metrics information, I covered a broad spectrum on key performance indicators – from selecting to analyzing. For the first time, I also participated in an SEW Labs session with other Search Engine Watch authors. We talked tips and tools and gave some tough love to a bunch of audience members.

Networking is key at any conference. While social networks are a big part of search and online marketing, you still can’t beat the face-to-face connections made with new contacts and old friends alike. This time around, we set a new bar (I wont’ say high or low) at a post-conference dinner. Sitting in Buca Di Beppo’s “Pope room,”  many of the SEW contributors discussed Black Hat and White hat tactics, which included the +1 button, social media use and the centerpiece bust at the center of the table. While humorous and fun, it spawned an interesting case study for what influences Klout.

More lessons learned will be forthcoming, I’m sure. For now, memories will spark discussions, which will in turn spark links and other social signals.

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