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Thom Craver
Thom Craver

Product & Growth Strategist • Keynote Speaker • Instructor

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Thom Craver
Thom Craver

Product & Growth Strategist • Keynote Speaker • Instructor

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  • Page 5

The Unfairness of Google’s Ranking Fairness

Google / Thom Craver

Lately, there has been a lot of discussion on search neutrality and whether or not Google’s results favor its own products. There’ been even more discussion on whether or not search engines should be regulated by some government agency, both domestically and all over Europe. Danny Sullivan of Search Engine Land has been covering this story […]

The Unfairness of Google’s Ranking Fairness Read More »

See and Hear me at SES New York

Speaking, Web Analytics / Thom Craver

Do you know your log file from your analytics? Can you tell the difference between a visit and a hit? Find out the answers to these questions and more from yours truly during the Introduction to Analytics session at Search Engine Strategies New York March 22, 2011. The New York City SES is one of

See and Hear me at SES New York Read More »

So Verizon Has the iPhone

Apple, Mobile / Thom Craver

What does this really mean? iPhone users have a choice – more reliable phone calls or using voice and data at the same time. The naysayers suggest Verizon’s network will buckle under the iPhone pressure, just like AT&T.  Verizon announced the addition of 10 new towers to the Midwest area Monday. Tuesday they announced the

So Verizon Has the iPhone Read More »

SEO For Business Students

Internet Marketing, Marketing / Thom Craver

Recently, I have the privilege of being able to speak to the Management Information System Team, a student club here within the Saunders College.  While I’ve spoken in classrooms before as part of a guest lecture, this audience was more intimate and had actually invited me. To me, that meant they were actively seeking out specific information

SEO For Business Students Read More »

Google Voice Search Gets Personal

Android, Google, Mobile, Tech Toys / Thom Craver

If you have Android 2.2, you may have noticed an update to Google Voice Search. The big change is an opt-in service that allows Google to help recognize your patterns of speech.  Like Dragon Naturally Speaking and other speech recognition software that have come before, you can train the speech engine – in this case

Google Voice Search Gets Personal Read More »

Make Your Mobile App Go Viral

Google, Marketing, Mobile, social / Thom Craver

How do I go viral? It’s the Holy Grail question of every content provider. The Google Mobile Ads team is trying to help. Enter the official Google Mobile Ads YouTube Channel.   If you’re an app developer, get tips from others who have been there before you. Experts in viral apps provide advice and lessons

Make Your Mobile App Go Viral Read More »

Toys R Us Gets Mobile and Social

Marketing, Mobile, social / Thom Craver

Apps, mobile Web sites and text alerts – oh my! Toys “R” Us is pushing their brand on mobile this holiday season in a big way.  From the simple to the uber-cool, socially hip, Toys “R” Us wants your business.  While they’ve always had an email club offering their traditional “12 days” of  email-club-only deals,they

Toys R Us Gets Mobile and Social Read More »

Google Can Index Flash

Google, Search Engine Optimization / Thom Craver

In a dramatic shift from everything SEOs hold near and dear, the Webmaster Central blog today posted that Google can now index text inside Flash content.What does this mean? Google can read and index “almost any text a user can see” inside Flash content. Wow. What… really?  Does this mean we can tell our clients

Google Can Index Flash Read More »

Radio Shack Plots Uncharted FourSquare Waters

feature, Marketing, social / Thom Craver

Radio Shack Holiday Hero campaign leans heavily on FourSquare

Radio Shack Plots Uncharted FourSquare Waters Read More »

Will Ads Suffer from Another New Google Layout

feature, Google / Thom Craver

As been widely reported, Google introduced a new feature called Instant Previews.  In a nutshell, Google Preview is being dubbed as the next step in the evolution of speeding up search (after Google Instant). However with it comes a new layout that has moved the maps location box info all around. This has two implications:

Will Ads Suffer from Another New Google Layout Read More »

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