Technical Site Audit Clinic at SES New York

SES Day 1 is in full swing. I started this morning giving a little tough love in the Express Clinic mini theater. Taking volunteers who were up for the critique, four lucky received a 35-point inspection of their site broken down by six different categories. For each inspection point, they received a grade (A, B, C, D or F) and an overall grade for their whole site. Attendees even got to take home their grade report card!

This site audit clinic was just a mini preview of the full technical site audits I perform. All the major aspect of the site audit were covered. My full site audits actually investigate over 50 different aspects and dive deep into content related issues. With only 10-15 minutes per site, it was difficult to get into anything real deep on stage. But I certainly called out a lot of “low hanging fruit” that people could fix up real quite to get a good quick set of fixes with minimum effort.

Site Audit Tools

Throughout the presentation, I was continually asked which tools I was using. As promised, here’s the list of what I used this morning:

• Screaming Frog SEO Spider for all technical aspects of crawling the site
• SEOQuake browser plug-in for determining site reputation and awareness
• SEMrush for determining search terms and rankings
• Majestic SEO for all backlink profile checking
• Web Developer Toolbar – for testing JavaScript, CSS, HTML and other complience issues
• Google Page Speed Insights – to check site speed
• HowToGoMo.com – to check the mobile experience

Thank you to all my volunteers and the wonderful woman who brought me and my dying throat coffee!

If you’re an SES Attendee, contact me with your 4-digit badge number from the front of your program book and you too can get $100 off a full site audit, even if you missed the Site Clinic! Use this convenient form to get your site audit now.