ClickZ Live, the newly-named digital marketing conference from Incisive Media invades the Great White North next week. The three-day conference starts Wednesday, May 14th with a full-day of training and continues through Friday. If you’re heading to the conference, or even considering it, here’s where you’ll find me speaking:
Wednesday, May 14th
1:30 PM: How to Collect, Interpret and Use Your Web Analytics Data
My in-depth analytics workshop runs in the afternoon time slot from 1:30pm – 5:30pm. The session runs 4 hours and discusses the finer points of how to measure your inbound marketing, determine business KPIs and prove your business objectives are being met.
Thursday, May 15th
2:30 PM: Get Your Website Graded Site Clinic
Is your website performing the way you’d like it to? Wondering if you’ve been hit with a manual penalty? Get a little tough love for your site and a free audit. If your site is selected in this theater session, you’ll walk out with a mini site audit report card with actionable items to have your IT and marketing teams remedy.
3:30 PM: Digital Campaign Power Toolkit: What Every Online Marketer Should Use
Always have the right tool for the job! Tools are an important part of any practitioner’s day-to-day operations. Are there any “magic bullet” tools? Which tools are the right fit for the various SEO tasks you perform. I join Jim Hedger from Digital Always Media to discuss just that. Join us for the last session on day one.
4:30 PM: Meet the Experts – Web Analytics Roundtable
Still didn’t get enough? Come sit down over a drink and talk analytics with me. This is your chance for free advice for an hour discussing anything you’d like in the Web analytics world.