There can be no other logical conclusion. Facebook wants your data and doesn’t care how they share it.
Last week Facebook rolled out more changes, usurping users’ privacy settings in the process. It seems that Facebook still wants to hold on to its opt-out policy and doesn’t really care to tell its users they were opted in. So what settings matter to you; it’s only Facebook, right? Wrong! Facebook is now granting personal information to any Web site that cares to add a Like button. You thought spam and phishing sites were bad before?
Why is Facebook doing this to its user base? Well, it’s for the “greater good” of the Internet, of course.
What’s New & How to Opt-Out
For starters, the Like button has now become the conduit for giving up all your privacy. You’re going to start seeing it outside of Facebook on other Web sites and blogs. If you click it, you’ll be authorizing that site to access your profile information.
Because of this, Facebook has created a new privacy setting for what they call “instant personalization.” And opting out of this is your first step. However, if your friends visit and like the site, they’ll know you visited the site, too.
Applications work the same way. Make sure you look at “Applications and Websites” and check each individual application you’ve ever used and make sure you note what information is shared with each application. As a great rule of thumb, make sure you remove any applications you no longer use. Remember that some apps can also be blocked directly from the app’s page.
Facebook has established partnerships with three sites. These partners also have unfettered access to your data. The three partners are: Pandora, Yelp and Docs.com (Microsoft’s new online office suite). You must specifically block these applications.
Update: The Electronic Frontier Foundation has a great write-up on how to opt out of Facebook’s Instant Personalization with video.
Why Does Facebook Not Care About You?
Facebook calls it being social. Standing up before the audience at F8 developer conference, Facebook CEO Mark Zuckerberg seems to think he’s doing a service to the entire World-Wide Web. To me, this seems to be a “for the greater good” type of offering.
Frankly, it seems to be all about the money, really. I think Molly Wood summed up Facebook’s strategy best:
Let’s be clear: I hold few illusions that Facebook’s business strategy has ever been about anything other than building up a huge user base and then selling ads to those users. And obviously, the more targeted the ads, the easier it is to get people interested in them. But as the opportunities for data mining and targeting grow, Facebook faces a growing problem: how to get the data, if the users won’t share it.
So How Far Has Facebook Gone?
Pretty far, actually. Enter Graph API (application programming interface). Facebook now provides this API to allow for easy feeds of all aspects of any Facebook user’s information. Many users are reporting their events are exposed, and with them, their information. This livejournal blog documents how “Ping” was able to expose events to anyone on the Internet. You can try for yourself to see which or your information are exposed.
But this time, Facebook’s privacy policies caught the attention of New York Senator Charles Schumer. Schumer wants the Federal Trade Commission to step in. According to Schumer, too many rapid changes to privacy policies can confuse the consumer and should be regulated.