Thom Craver

Thom Craver

Marketing Mumbles and Tech Talk

                 
  • Thom Craver

    Who Is Thom?

    A self-proclaimed marketing guy in a geek's body, Thom's skills combine the best of technical programming and system administration with marketing skills that make him second to none in Web site design and promotion.
     

    About Thom
  • Survey your visitors for more meaningful Web Analytics

    If you’ve heard me speak about Web Analytics at a search engine conference, you likely have heard me say that Web analytics can give you the what and the where, but not they why. Too many w’s for you? Web analytics measures metrics of what visitors do when then come to your site and from where they came. However, they do not tell you at which stage of the buyer behavior process your visitors are or why he or she came to [...]

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  • Motorola DROID Bionic home screen

    Sitting in a meeting, taking notes with Evernote and writing a blog post in two different tabs in Firefox, I have completely forgotten that my MacBook is still sitting in my bag, untouched. This is just one of my incredible experiences with the new Motorola DROID Bionic. Its a dual-core phone with a GB of memory. It’s on Verizon’s 4G LTE network. Of course it is fast. The big draw for me, however, was always the intrigue of being able [...]

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Understand Your Users Better With Surveys

Posted by Thom On September 17, 2011         1 Comment
Survey your visitors for more meaningful Web Analytics

If you’ve heard me speak about Web Analytics at a search engine conference, you likely have heard me say that Web analytics can give you the what and the where, but not they why. Too many w’s for you? Web analytics measures metrics of what visitors do when then come to your site and from where they came. However, they do not tell you at which stage of the buyer behavior process your visitors are or why he or she came to [...]

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24 Hours With DROID Bionic and Lapdock

Posted by Thom On September 9, 2011         17 Comments
Motorola DROID Bionic home screen

Sitting in a meeting, taking notes with Evernote and writing a blog post in two different tabs in Firefox, I have completely forgotten that my MacBook is still sitting in my bag, untouched. This is just one of my incredible experiences with the new Motorola DROID Bionic. Its a dual-core phone with a GB of memory. It’s on Verizon’s 4G LTE network. Of course it is fast. The big draw for me, however, was always the intrigue of being able [...]

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Google Analytics Changes Help Data Determine Intent

Posted by Thom On September 1, 2011         0 Comment
Multi-Channel Paths

Over the past few weeks, Google Analytics changed how it counts visitors. Specifically, GA marks a visitor with a new session if that visitor’s tracking parameters change. On the surface, this may seem confusing. Let’s say a visitor comes to your site from one campaign, leaves your site and comes back from a different campaign. That visitor previously was part of a single visit. If you stop to think of it, that doesn’t make sense. More on that in a [...]

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SES San Francisco Recap

Posted by Thom On August 25, 2011         1 Comment

I’m long overdue for this, but here it is, anyway.  SES San Francisco was one of the many events part of Connected Marketing Week. It is, without a doubt, the place to be for any online marketer. A plethora of social, search, and online marketing learning opportunities abound  from personalized classroom-style training to sessions to networking events like speed-networking and the infamous Black Hat / White Hat “unconferenced” session. I was fortunate enough to not only carry on my Introduction [...]

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Launching Social Media For Your Organization

Posted by Thom On June 27, 2011         0 Comment

I’m attending HighEdWeb Rochester and many of the sessions have already spawned numerous discussions about how to implement a social strategy. Granted, the conference is all about colleges and universities. But in a lot of ways, approaching the social media strategy in higher education parallels what happens in business all the time. Similar questions are asked and similar issues are raised. Who owns it? What do we do? What should our policy be? How do we use it? If these questions sound [...]

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SES - Get Your Tickets Today! Thom will be speaking at SES New York
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