Thom Craver

If you’ve heard me speak about Web Analytics at a search engine conference, you likely have heard me say that Web analytics can give you the what and the where, but not they why. Too many w’s for you? Web analytics measures metrics of what visitors do when then come to your site and from where they came. However, they do not tell you at which stage of the buyer behavior process your visitors are or why he or she came to [...]

Sitting in a meeting, taking notes with Evernote and writing a blog post in two different tabs in Firefox, I have completely forgotten that my MacBook is still sitting in my bag, untouched. This is just one of my incredible experiences with the new Motorola DROID Bionic. Its a dual-core phone with a GB of memory. It’s on Verizon’s 4G LTE network. Of course it is fast. The big draw for me, however, was always the intrigue of being able [...]

Over the past few weeks, Google Analytics changed how it counts visitors. Specifically, GA marks a visitor with a new session if that visitor’s tracking parameters change. On the surface, this may seem confusing. Let’s say a visitor comes to your site from one campaign, leaves your site and comes back from a different campaign. That visitor previously was part of a single visit. If you stop to think of it, that doesn’t make sense. More on that in a [...]

I’m long overdue for this, but here it is, anyway.  SES San Francisco was one of the many events part of Connected Marketing Week. It is, without a doubt, the place to be for any online marketer. A plethora of social, search, and online marketing learning opportunities abound  from personalized classroom-style training to sessions to networking events like speed-networking and the infamous Black Hat / White Hat “unconferenced” session. I was fortunate enough to not only carry on my Introduction [...]

I’m attending HighEdWeb Rochester and many of the sessions have already spawned numerous discussions about how to implement a social strategy. Granted, the conference is all about colleges and universities. But in a lot of ways, approaching the social media strategy in higher education parallels what happens in business all the time. Similar questions are asked and similar issues are raised. Who owns it? What do we do? What should our policy be? How do we use it? If these questions sound [...]