Lego Finds New Niche with Console Gaming

Marketing 101: How does one get more people to buy more of one’s product? Lego’s knows. Lego Star Wars: The Video Game hit the scene in April 2005. It rode hot off the heels of the popularity of LucasArt’s movie release of Star Wars Episode III. LucasArts and company followed the game up with Lego …

Lego Finds New Niche with Console Gaming Read More »