Thom’s Resume


Director of Analytics, Acronym Media Inc.

September 2015 – June 2016
  • Lead for Client Strategy on numerous enterprise brands and Fortune 500 companies
  • Client SEO and analytics consulting
  • Quality Assurance Analytics configurations
  • Assisted in training new analysts

Chief Technology Officer, Internet Marketing Ninjas

December 2013 – September 2015
  • Manage a teams of 18 developers, designers, community and IT staff
  • Project managed development of new-to-market SEO tools.
  • Led programming change process
  • Developed long-term operating plans, goals and standards.
  • Established IT and data security policies and company-wide
  • Set company direction for two operational divisions
  • Budget-setting and set up of cost-control processes and operations
  • Client SEO and analytics consulting

Independent SEO &Digital Analytics Strategist

January 2013 – December 2013
  • SEO Website Audits
  • Keyword Research
  • A/B Testing
  • Web Analytics setup and testing
  • Social media audits and strategy
  • Digital marketing strategy

Senior Technical SEO Manager, TopRank Online Marketing

June 2012 – Dec 2012
  • Manage teams of:
  • Technical Analysts
  • Web Developers
  • Web Designers
  • Lead for all client analysis, recommendations and execution for websites, SEO, analytics, and social medi
  • Strategic planning and execution of automating internal and client operations and reporting procedures

Web/Database Specialist, Rochester Institute of Technology

January 2006 – July 2012
  • Administer multiple Web, database, email and ESX servers
  • Project manager for internal web-based applications
  • Manage one direct employee
  • Co-manage four indirect reports
  • Technical SEO, Digital Analytics Lead
  • Initiated social media strategy
  • University Committees: RIT Mobile Strategy, RIT Web Standards
  • Saunders College Committees: Marketing & Sales, Dean’s Staff Advisory Council

Search Marketing Lead, Corporate Communications Inc.

January 2005 – December 2006
  • Initiated SEM agency program
  • Manage client SEO, PPC campaigns
  • Client performance monitoring
  • Web Developer
  • Systems Administrator
  • Generate new sales
  • Maintain relationships with clients

Owner/Operator, New York Web Works

April 1997 – December 2004
  • Created corporate brand & identity
  • Partnership with Microsoft (WPP)
  • Develop Web content
  • Hire & manage subcontractor teams
  • Manage Web, email, DNS servers
  • Code hardening & system security
  • Generate leads, sales and clients
  • Maintain relationships with clients
  • Led merger with Corporate Comm.

Webmaster/Sales Support Manager, VivaNET Inc.

May1996 – May 1997
  • Developed internal Web content
  • Developed client Web content
  • Administered Web, DNS servers
  • Assigned leads to area sales reps
  • Maintain relationships with clients

Ghost Author/Layout Developer, Technical Learning Resources

March 1994 – March 1996
  • Ghost writer for multiple software courseware titles and example files
  • Layout and page design
  • Capture screen shots
  • Software packages: MS Money, Quicken, QuickBooks, Office

Operations Manager, Computer Confidence, Inc.

May 1993 – October 1993
  • Corporate software instructor
  • Directly managed three instructors
  • Projecting, planning, and scheduling of course offerings
  • Instructor teaching scheduling
  • Ghost writer for courseware titles

Education, Academic Qualifications

Rochester Institute of Technology

BS, Information Technology

Minor: Entrepreneurship
Concentrations: System Administration, American Sign Language

Rochester Institute of Technology

MS, Innovation Management candidate


Analytics Certification

June 2015 - January 2017

John Hopkins University

Data Science Certificate


Volunteer Experience

Chief Technical Officer

Global Soccer Metrix, July 2016 - present


The Landy Awards, 2015


Business Mentor New York, 2015 - Present

Teaching Experience

Quinnipiac University

ICM 524/PRR 524 – Social Media Analytics, Spring 2014

Monroe Community College

CIS 201 – Introduction to Website Design and Programming, Fall 2013

Rochester Institute of Technology, Saunders College of Business

MGIS 101 – Computer Based Analysis, Winter 2012

0112-761 – Business Information Systems Processing, Winter 2013

ClickZ Academy Conferece Training

Four-hour executive course in strategic and tactical Web Analytics analysis to support business objectives, 2011-2016

Bryant & Stratton

Office productivity applications taught in 2-week, 6-week and 13-week (NYS JTPA) sessions, Feb 1995 - July 1995

Professional Notables and Awards

  • Contributing Author:,, SEMrush Blog, Computer Link Magazine
  • Inaugural Recipient: RIT Center for Student Innovation Award (2009)
  • Nominee: RIT Staff Excellence Award (2007)
  • Radio Host: SEW Weekly (2012-13), Rochester Rhinos Pre-game/Post-game shows (2001, 2005)
  • President, Co-Owner: Crocodile Rock Entertainment, Inc. from 2003-2011
  • Communications Director: The Safari (Rochester Raging Rhinos Support Club) from 1998-2001
  • Editor-in-Chief: RIT Faculty/Staff Newsletter from 1993-1995
  • Recipient: Outstanding Student Volunteer Award (2003)