Thom Craver

If you’ve heard me speak about Web Analytics at a search engine conference, you likely have heard me say that Web analytics can give you the what and the where, but not they why. Too many w’s for you? Web analytics measures metrics of what visitors do when then come to your site and from where they came. However, they do not tell you at which stage of the buyer behavior process your visitors are or why he or she came to [...]

Over the past few weeks, Google Analytics changed how it counts visitors. Specifically, GA marks a visitor with a new session if that visitor’s tracking parameters change. On the surface, this may seem confusing. Let’s say a visitor comes to your site from one campaign, leaves your site and comes back from a different campaign. That visitor previously was part of a single visit. If you stop to think of it, that doesn’t make sense. More on that in a [...]

Do you know your log file from your analytics? Can you tell the difference between a visit and a hit? Find out the answers to these questions and more from yours truly during the Introduction to Analytics session at Search Engine Strategies New York March 22, 2011. The New York City SES is one of  - if not the – largest conferences on Search Engine Marketing you’ll find. If you’ve never been to an SES before, New York is the event [...]

The Google Analytics team announced new changes to what they’re calling the Google Analytics Ecosystem.  Several announcements were made today at EMetrics.  Specifically, the team announced Analytics Apps, new reports for tracking AdWords campaigns, includnig AdWords Search Funnels now available in all AdWords accounts and asynchronous tracking is now officially out of beta. If you hadn’t used it before, you can add the code with these instructions. Apps are apparently where it’s at. After launching the Google Apps Marketplace, Google has [...]

Piwik is an open source Web analytics solution. While it’s still beta, it shows great promise for those who can’t afford high-priced hosted solutions and are intimidated about giving Google all their data.

A brief review on a piece of software that’s easy to install, maintain and customize.