Google announced a new feature to help “manage what people see” when you’re searched for on Google. This new feature, called Me on the Web is really nothing more than Google Alerts in disguise. It is literally in disguise because the interface to adding alerts is different in the Me on the Web section of the Dashboard than it is in the normal Google Alerts interface. I’m not sure I understand. I already use Google Alerts to track myself with Alerts. (And [...]
Archive for the ‘feature’ Category
Radio Shack Holiday Hero campaign leans heavily on FourSquare
As been widely reported, Google introduced a new feature called Instant Previews. In a nutshell, Google Preview is being dubbed as the next step in the evolution of speeding up search (after Google Instant). However with it comes a new layout that has moved the maps location box info all around. This has two implications: one to the sites who previously sat above results in the map area, and second to the PPC ads, which are further down the page [...]
Organic results appear unchanged. PPC ads will very likely have more impressions by Google’s own primary data and definition of impression. How will search marketers really be affected by Google Instant?
Have you ever thought Google was too slow? Yeah, me neither. Yet, Google apparently wants to make things faster. So welcome to the next evolution in search – Google Instant. Start typing a result and Google not only suggests what you’re searching for, but also provides results – as if you hit search – while you’re typing. According Google product manager Johanna Wright, it’s “not search while you type” it’s actually “search before you type.” Google tries to predict what [...]
