Who Is Thom?
A self-proclaimed marketing guy in a geek's body, Thom's skills combine the best of technical
programming and system administration with marketing skills that make him second to none in Web site
design and promotion.
If you’ve heard me speak about Web Analytics at a search engine conference, you likely have heard me say that Web analytics can give you the what and the where, but not they why. Too many w’s for you? Web analytics measures metrics of what visitors do when then come to your site and from where they came. However, they do not tell you at which stage of the buyer behavior process your visitors are or why he or she came to [...]
Sitting in a meeting, taking notes with Evernote and writing a blog post in two different tabs in Firefox, I have completely forgotten that my MacBook is still sitting in my bag, untouched. This is just one of my incredible experiences with the new Motorola DROID Bionic. Its a dual-core phone with a GB of memory. It’s on Verizon’s 4G LTE network. Of course it is fast. The big draw for me, however, was always the intrigue of being able [...]
Google announced a new feature to help “manage what people see” when you’re searched for on Google. This new feature, called Me on the Web is really nothing more than Google Alerts in disguise. It is literally in disguise because the interface to adding alerts is different in the Me on the Web section of the Dashboard than it is in the normal Google Alerts interface. I’m not sure I understand. I already use Google Alerts to track myself with Alerts. (And [...]
I’m not at SES Toronto yet, but thanks to innovative thinking and the power of the Internet, I’m not missing out on what’s happening there today. The SES UStream channel is up and running and broadcasting live. Check out selected sessions today and tomorrow.
It’s almost that time! Just because winter is over doesn’t mean it’s time for holiday. For every update Google continues to make to its algorithms, people have to keep moving to change with them. Since its roll out in February, the Google Panda update has been the talk of the site owners who were affected and the rest of the SEO community. Cue Search Engine Strategies: Toronto. Join the discussion in an open forum about the Google Panda update and how it affects small business. Moderated [...]
It used to say “Oh Snap!” Apparently that’s not so cool anymore. But what is? Star Trek! Google has always had a sense of humor. Previously, their blue screen error message looked like this: Is this something we should be watching? Will Google be changing this every few versions? Thoughts?
Google announced today they are allowing people to block sites they don’t want to see in the search results. Now, hold your horses, this is a personalized result, not a global block. SEO’s are getting antsy, I can see it now. Here’s how it works: When you search for something on Google, click a link and immediately hit your back button, Google will modify the result listing and give you an option to block the site. Google’s thinking is that [...]
Thom @ Search Engine Watch